The Wells Fargo iconography style features elegant narrow lines, with an emphasis on simple shapes and white space. The overall style was developed in collaboration with the brand…
Different visual types, such as photography, illustration, iconography, and info-graphics, are effective at communicating to customers in different ways. This work was an exploration and strategy around when and how…
A rebranding effort required that we rethink and standardize treatment of text and imagery. The hero marquee, as the primary placement on most product homepages, was a key…
The Focus on Family campaign was targeted towards high net worth prospects with children ages 16-25. The goal was to generate awareness about the Private Bank and its…
As part of a significant design system update, I led an effort to create standards around icon formatting and use across Wells Fargo’s digital properties. In addition to…
The goal of this project was to expand and improve the Wells Fargo marketing email portfolio with fresh, on-brand design, taking into account current email best practices. Previous…
The Universal Asset Kit is a tool that allows a creative team to quickly build comps of every owned marketing banner for a campaign. Text and images…
The content schema grew out of necessity, as our creative teams began working on larger segmented and dynamic email campaigns. We needed a tool that would help copywriters…
This marketing placement was designed as the marquee feature of a new product page template, initially launched for the credit card product. The design is a balance…
