A rebranding effort required that we rethink and standardize treatment of text and imagery. The hero marquee, as the primary placement on most product homepages, was a key point of focus.

I worked closely with branding and marketing teams to understand content requirements, and also conducted extensive comparative analysis on leading brands to understand best practices in the space.

The effort of updating the marquee templates was reprioritized for a later date, but product design teams do use this exploration to represent the latest thinking in their work.