The Focus on Family campaign was targeted towards high net worth prospects with children ages 16-25. The goal was to generate awareness about the Private Bank and its expertise in helping navigate family dynamics with respect to wealth. The insights and statistics cited are from research conducted by the Wells Fargo Family Dynamics group.

The campaign ranged across a number of media channels with most placements driving to a landing page. The goal was to get prospects to give their contact information to allow them to download a guide to having productive family conversations about wealth.

The campaign generated more than 500 leads, which was considered a big success for a tightly targeted affluent campaign, and was far beyond the expectations of our business partners.